About

A senior firm. Built around two managing partners.

We are deliberately senior, deliberately small, and deliberately direct. When you hire us, you get us.

Our purpose

To empower organizations to navigate challenges with smart, scalable solutions that enable sustainable growth.

Our promise

We craft solutions that make organizations work smarter, faster, and future-ready.

Managing Partners

38+ years of senior leadership, across two partners.

Managing Partner

Akram Khedr

Twenty years across BPO, consumer electronics, and gaming, with leadership tenures at Microsoft, Samsung, and Sony. Brought to bear on commercial growth, customer experience transformation, and large-account leadership in the GCC and wider MEA. MBA, University of Bradford.

$750M+ cumulative revenue impact across engagements
Led regional PS5 commercial launch
CX operating-model design for a leading retail group

MBA, University of BradfordCOPC accreditationStrategic Account Management

Book a 30-min call LinkedIn

Managing Partner

Shaymaa Raafat

Eighteen years in talent development across BPO, learning institutes, and retail, with tenures at Amazon and Landmark Group. Gallup-certified Strengths Coach. Has coached 100+ leaders across the GCC and Egypt. MBA, University of Birmingham.

100+ leaders coached one-to-one
Designed leadership program for a global e-commerce platform's MENA team
Built BPO learning operations from zero to scale

MBA, University of BirminghamGallup-Certified Strengths CoachICF associate-level coachingCliftonStrengths practitioner

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What we believe

Six values. Not posters — operating principles.

Agile

We adapt proactively. Plans that meet reality and survive it.

Innovate and Inspire

Creative solutions that change behavior, not just talking points.

Lead with Excellence

Quality and integrity in every deliverable, every meeting, every email.

Data-Driven

Analytics-informed decisions. Opinions are cheap. Evidence is decisive.

Client Advocates

Stakeholder success first. The deliverable serves the outcome, not the other way around.

Integrity

Honesty, transparency, accountability. Nothing scales without it.

Certified, accredited, aligned with the world's best.

Gallup

ICF

Hogan

DISC

MBTI

PMP

COPC

ISO

Gallup

ICF

Hogan

DISC

MBTI

PMP

COPC

ISO

Gallup

ICF

Hogan

DISC

MBTI

PMP

COPC

ISO

Where we are

Sharjah, UAE

Shams Business Center, Al Mitsannid. Our home base for GCC engagements.

Sunday to Thursday, 9:00 to 17:00 GST

Active markets

UAE
KSA
Egypt
Wider MEA

Want to meet?

Book 30 minutes with a partner